Product matching
Know when two listings are the same product.
Crawlr resolves inconsistent titles, identifiers, variants, units, and pack sizes into dependable product relationships. Every match keeps enough evidence for analysts to understand, review, and trust the result.
Evidence, not guesses
Every product relationship keeps its reasoning.
Exact identifiers, normalized attributes, pack logic, variant evidence, and conflicting signals remain attached to each proposed match.
- Canonical identifier
- EXACT
- Pack and unit
- ALIGNED
- Confidence evidence
- REVIEWABLE
How matching works
From noisy catalogs to a dependable identity layer.
- 01
Normalize the evidence
Standardize identifiers, brands, attributes, variants, units, and pack sizes across source listings.
- 02
Resolve and score
Combine exact and normalized evidence while separating conflicts from confident relationships.
- 03
Deliver with review state
Return matched groups, confidence evidence, and a clear queue for ambiguous candidates.
Operating detail
What goes into the workflow—and what comes out.
Capabilities
- Exact identifier and canonical attribute matching
- Variant, pack-size, and unit normalization
- Evidence and confidence attached to every relationship
- Review queues for ambiguous or conflicting candidates
Inputs
- Source listings
- Reference catalog
- Identity rules
- Review thresholds
Outputs
- Matched product groups
- Normalized attributes
- Confidence evidence
- Needs-review queue
Use cases
- Price comparison
- Catalog onboarding
- Marketplace analysis
- Competitive assortment
Delivery modes
- API
- Matched files
- Integrated project delivery
- Private client web app
Product matching FAQ
Answers about matching, evidence, and review.
Connected commerce intelligence
Continue through the Crawlr data layer.
Multi-source data collection
Collect dependable structured data from websites, mobile apps, APIs, authenticated platforms, files, and other digital sources.
Pricing and promotions
Monitor list prices, selling prices, discounts, promotion mechanics, and change events across matched products and markets.
Assortment and availability
Measure assortment breadth, catalog overlap, new listings, delistings, stock signals, and regional availability over time.